13 Mar What’s trending in Lead Generation right now
By Gareth Mountain, Head of Sales, Olico
As in 2017, the lead generation industry is continuing to prove itself as a successful marketing method. Lead generation provides clients with not only a solid return on investment, but – for those who put in the effort to do it right – improved growth during difficult times. Like all industries, lead generation is constantly evolving and with the Protection of Personal Information (PoPI) Act set for implementation, big changes can be expected.
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